About Us
Membership package options include;
♦ The rights to use the best selling book and lead generator 'How To Sell Your Home For More' in their area (New members recieve 20 Copies of How To Sell with extras available at a bulk discount rate)
♦ The electronic copy (eBook) of How To Sell your Home For More
♦ The Bestagents Personal Marketing System (a series of audio programs and special marketing documents)
♦ Rights to print and distribute material from The Bestagents Marketing Gallery
Personal coaching and mentoring to mak sure you are using the system to full capacity
♦ A tailored marketing website that features your listings and boosts your profile
Learn more about Membership Packages and Options
Corporate Philosophy and Attitude
Every day, consumers are subjected to an ever growing fleet of mediocre, mundane and boring messages from real estate agents who couldn’t engage a drowning swimmer at a life vest convention!
Just how many newspaper ads, websites, billboards, flyers, letters and blogs fail to engage or compel the viewer? How many billions are wasted every day in a world where the numbing sameness of pointless marketing is repetitively delivered with the breath-taking expectation that it will bring a different result?
There are rules against misleading advertising. Fair enough. But perhaps there should be rules against RBA’s (Really Boring Ads). Come on! Life is too short.
Many consumers, who have no involvement with our industry, believe real estate agents are paid too much. They often challenge our fee for service and opt instead to barter down our price to score a better deal. And, who can blame them? In my experience over the last 30 years working in and observing our industry, so many real estate professionals simply do not have the talent or ability to represent their sellers with even an ounce of flair or imagination. So I agree, for the most part, agents are way too expense because they fail to convince their target market that they can make a difference. They simply don’t ADD VALUE.
Many real estate professionals professionals dish up the same old tired adjectives and clichés whether marketing themselves or their poor client’s property. But what’s incredible is that they keep spending money to do it and expect a different result.
At Bestagents, these are our key value beliefs;
♦ We know and understand that real estate has no recommended retails price and that we have the power (and responsibility) to work with our sellers to help them influence their sale price and achieve a better result than any of our competitors could have. We prove this daily!
♦ We know and understand that FREE APPRAISAL is not a dynamic call to action and boring and mundane advertising that simply copies a lame competitor is not only a waste of money, it seriously damages the brand of that agent in the eyes of home sellers.
♦ We FULLY understand that marketing ourselves is TOTALLY different to marketing real estate. We get to regularly feel the power of a well written letter or offer that promotes 'what's in it for them'. We understand and respect the power of great copy.
♦ We know and understand that building and maintaining quality value relationships with our contacts will keep our listing pipeline full, morale high and bank accounts black.
♦ We are not afraid to think and act a little differently because we know and understand our potential clients covert great marketing and will rush to embrace the right message and call to action. So we not only think outside the square, we like to play there too.
♦ Regardless of when we were born, we are digital natives. We embrace a changing world and fresh technology that gives us leverage. We are first to the ball. We are hungry and we finish tired but satisfied. If we don't know how to do something we find someome who does. We are connected in all the right places.
Right now, there are sellers in your area looking for a real estate professional to ‘rock their world’ If they haven’t called you, it’s either they don’t know about you or they don’t perceive you can help them sell for more. It can really only be one or the other.
If you’re ready to be different and get noticed then perhaps we should talk. I’ve got some ideas I'd love to share with you!
Cheers Ray
Ray Wood
Bestagents Group
♦ Bestagents Real Estate Group
♦ Founded: Melbourne Australia 2005
♦ Founder & Current CEO: Ray Wood
♦ Full Services Available: Australia, Canada, New Zealand & USA
♦ Group Mission: Bestagents provides innovative marketing solutions for real estate professionals and companies.
♦ Bestagents is the umbrella brand for a wide range of real estate success tools including websites, books, direct mail systems, coaching and training systems, coaching and training systems, contact management software, advertising and profile building materials.
♦ Bestagents also offers two fully branded marketing options.
Membership* terms & frequently asked questions
♦ What’s the mission and how do Members use the Bestagents Personal Marketing System to get more listings and make more sales? The mission is to provide Bestagents Members with a compelling and dynamic marketing edge and position them as not just another real estate professional serving an area, but the logical choice for sellers and the ideal real estate solution. Your system needs to be driven. Members reporting the best results have a consistent ongoing marketing campaign in place. While Members report immediate
leads, listings and sales from their Bestagents marketing programs, they understand continual contact ‘harvesting’ produces long term sustained increases in listings and sales.
♦ What does exclsuivity mean? Every Bestagents Membership (except ePack) comes with an Exclusive Geographic Footprint or EGF. This means Bestagents will not grant another Membership to any other real estate professional to operate within this area. Normally, the area is defined by a place name or physical description using roads as boundaries but never as a postal code. This can cause ‘overlapping’. The terms of your Bestagents Membership includes the right to distribute any and all Bestagents related material within your EGF. This includes for example, any kind of letter drop, flyer, postcard or other generic communication.
♦ What is the ideal size of an EGF? Each EGF differs in size. The ‘Bestagents Pro’ package allows for a maximum of 3000 households but many EGFs are less than half this size. Test marketing indicates a clear increase in response rates when a specific area is targeted more than 7 times in a 1 year. As the majority of new contact ‘harvesting’ is sourced by letter drop marketing, it’s not feasable or financially prudent to consistently deliver to a large number of households.
♦ Social Media Advertising and Marketing is encouraged as long as the principle trargeted geographic is within the members EGF
♦ Outdoor signage is only permitted within the Member’s EGF
♦ Newspaper marketing Newspapers have substantial distribution. Bestagents marketing is encouraged in newspapers as long as the Member’s EGF is within the newspapers distribution area.
♦ Radio has a vast geographic distribution. Bestagents radio marketing is encouraged as long as the Member’s EGF is within the radio station’s listenership area.
♦ Newsletter Marketing Newsletters carrying any reference to Bestagents marketing can not be distributed beyond the Member’s EGF.
♦ Internet marketing Where portal domain marketing (banner advertising) is concerned, Members are encouraged to create offers and promotions within area/s specified as being within their EGF.
♦ Affiliation logo The Bestagents logo and Membership affiliation logo Members are encouraged to use their Bestagents Membership affiliation logo on all marketing material wherever possible and permitted. This may include email signatures, newsletters, signs, letterhead, business cards, websites etc...
♦ Office location marketing Members are encouraged to market Bestagents products, offers, promotions and affiliation from their normal commercial premises (office) as long as the office is within the Members EGF.
♦ Community bulletin board marketing Members are encouraged to market Bestagents products, offers, promotions and affiliation on community bulletin boards/websites as long as the location (or specified area in the case of websites) is within the Members EGF.
♦ What is the term of your Membership? Memberships term vary from nil (ePack) to 6 and 12 months. Members enjoy the initial 30 days as a money back guarantee period. If, after receiving your Bestagents materials and Personal Marketing System, you are not convinced your Membership will help you win more listings and make more sales, simply return all materials within 30 days from the date of order and receive a 100% refund.
♦ The Bestagents Personal Marketing System is designed to be embedded into your current marketing strategy. Applications will include offering a copy of the book at open houses, including the book as part of your listing kit or package delivered prior to listing presentations, re-establish contact with former clients plus a wide range of ‘call-to-action’ marketing techniques and promotions to enhance your business profile in your EGF.
♦ Extra books are available to Members at cost plus shipping. Click the Training Store tab more info.
*Membership approval is subject to area availability. Applications can only be submitted where specific area availablity (EGF) has been confirmed.
